Heat up summer sales with FinchBerry

This was originally posted May 31, 2017 at my old blog.

Are you looking for simple ways to light a fire under your summer sales?  Then we should talk about FinchBerry.

Whatever your shop's focus, soaps are a smart addition to your product mix.  Scented soaps are interactive, inviting your customers to smell each one and identify their favorites.  FinchBerry's bright colors and unique 3-dimensional textures excite the senses and will keep customers in your shop longer, increasing the chances they will make additional purchases.

Whether your business relies on locals or tourists, here are some features that make selling Finchberry soaps a good idea:

• Impulse item
• Functional (you never have to answer "what do you do with it?)
• Self-purchase as a vacation treat that can be used at once
• Gift purchase as a souvenir to take home for the dog sitter or neighborhood teen who mowed your lawn
• Retails under $10
• Consumable item that will be used up, encouraging repeat business
• Merchandising options that give your display focus and keep it tidy

Promote multi-unit sales by pricing them at $9 each (which allows you some extra margin) and then offer 3 for $25.  All soaps are sold as individual bars so you don't spend time slicing and packaging them separately.

Moxie's scent is a pleasing summer blend of watermelon & cantaloupe

FinchBerry soaps are handcrafted in their North Florida studio which is filled with piping bags, baking racks and dough mixers.  It looks as much like a bakery as the soaps look like baked goods!

Each individual bar contains natural, food-grade ingredients, sports a unique and decadent appearance, and produces a lush gentle lather.  All soaps are gluten-free, vegan-friendly and made without any harsh chemical preservatives. 

FinchBerry soaps are not just cleansing bars but a sensory experience your customers can savor daily.

So let's get these in your shop right away.  Ordering is simple - order 9 different scents with a free set of display trays OR choose 12 scents for a free 2-tier tabletop display with FinchBerry signage.

You'll want to see and smell before making a decision, of course. Just say the word, and I'm glad to come see you with samples of all the soaps!