This was originally posted January 2, 2017 at my old blog.
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| Sweet Hibiscus - one of Illume's new fragrances for 2017 |
First things first - I'm your new sales rep for
Illume starting in 2017. I'm sorry I couldn't tell you earlier, but professional courtesy still means something.
Having said that, Illume is rolling out its collection-based business concept for the new year. There are now five distinct collections - each with its own buy-in. The company has also worked hard to create a new shipping infrastructure to improve on-time delivery.
Sweet Hibiscus (pictured above) is a new scent for 2017. It joins 9 existing fragrances in the Essentials collection - Illume's core group.
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| Coconut Milk Mango is a best-selling fragrance in Go Be Lovely |
Go Be Lovely is the other collection continuing into 2017. Both the fragrances and packaging are unapologetically flirty and feminine, and there are 2 new fragrances - Sugared Blossom and Golden Honeysuckle. Also new is a demi hand cream as a companion to the best-selling demi rollerball perfume.
New collections include Brim & Bright with fresh, vibrant patterns paired with best-selling fragrances - including fragranced citronella candles!
Narrative is another new collection that includes both home fragrance and body care items. It's a premium collection with sophisticated packaging that incorporates some best-selling fragrances as well as 2 brand new ones - Copper Rose and Magnolia Blossom.
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| Grey Lavender candles from the new Collectiv collection |
Collectiv is a new collection that includes home fragrance, body care - and new home care products! It has 4 new fresh and simple fragrances with Scandinavian-inspired packaging. There are 2 candle options pictured above, both in Grey Lavender.
Candles and body care remain strong categories for independent retailers, and I know you're always looking for something new and fresh to offer your customers. Illume is a veteran player in the business, and you don't stick around this long unless you know what you're doing!